Sasha Alex Sloan took to Instagram and other forms of social media to announce her departure from a major label and claim creative freedom in being an independent artist.
Sasha Alex Sloan | Spotify
Sasha’s music can be described as indie pop as she touches on intimate struggles she has experienced and translating them into music. From physical pain to mental and emotional ones, she describes not only her current state of mind but past traumas that are still recurring. Her track ‘Dancing With Your Ghost’ is the artists’ biggest hit with over 412 million streams on Spotify alone. This melody describes a personal loss and coping with the empty hole in your heart. This single is featured on Sasha’s successful EP ‘Self Portrait’ that was critically acclaimed shortly after its release, and fans describing it as "a window into their current reality" and "so brutally honest in the most beautiful way". Other fan favorites from her include ‘Older’, ‘Only’, ‘Thoughts’, and ‘Keep On’, each touching on raw experiences she underwent. Each release is more successful than the next and her flourishment within music doesn’t go unnoticed. With her songwriting hitting close to home for millions while opening the conversation for mental health discussions within music, she's a special artist within the music industry.
Each perfectly-curated track is connected to her in some way and rather than pushing out music to gain traction, she prefers to curate an authentic story to express her feelings, tell a story, and connect with fans. Sasha expressed a creative block that ranged from the pandemic to present time coupled with the lost feeling of control over the direction of her music. Her candidness didn’t go unnoticed as fans and artists flooded her comments with positivity and support as she ventures back into the indie space.
She ended the announcement with encouragement to her fans that new music is underway as the creativity juices are finding their way back to her. We’re beyond excited to see what new music and stories Sasha will release for us and fans alike.
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