As artists have explored alternative avenues aside from music videos to share their stories behind their artistry, many musicians are heading back to basics, giving these films their all, and strategically relying on these iconic & influential videos to spread the word on music.
Victoria Monét | Twitter | Youtube
Victoria Monét officially dropped the music video for her hit single "Alright" where she pays homage to iconic 90s & early 2000s artists, such as Janet Jackson, Britney Spears, Beyoncé, and Michael Jackson, all while taking inspiration from popular MTV music videos. From the choreography, outfits, and pure aura, the piece of art is one of the most mesmerizing films of the year. The creative film has turned heads across the globe and has been critically acclaimed by millions for its entire craftsmanship.
Tucker, known professionally as ROLE MODEL released his vulnerable single "Deeply Still In Love" where he shows us this other side to heartbreak music and brings us along on the chaotic journey of messing things up, feeling lost, the false happiness, and bitter loneliness. The simple, honest, and heartbreaking video contains a plethora of symbolic elements to his relationship both physically and emotionally without the addition of hate towards his ex partner. Without the addition of elaborate special effects, choreography, and other intricate details, it matches perfectly to the energy of the song and relying more so on realism.
Sabrina Carpenter | Youtube
Pop sensation, Sabrina Carpenter has been taking over headlines due to her multiple successful singles, including "Espresso". The singer's inspiration was drawn from old school beach movies and aesthetics from the 60s, such as the video's tinge, details, costume, and full embodied aesthetic. The video encompasses a flirty aura, accompanied by the audio as it leans moreso into the summertime energy. Her ode to previous decades blended with a fun loving pop hit has us at the ready for the rest of her album as the tail end of the clip perfectly leads us to the second single.
Ariana has continued to deliver incredibly poetic visualizers for her hits and the adjoining video for "the boy is mine" continues the reign of ingenious. The concept behind her track brings a sense of humor and pure joy into the pop song all while utilizing her acting skills and working alongside some of the current big names in entertainment. Grande adores implementing new elements into her videos, taking ideas from older films, and deliberately placing easter eggs for her fans. The time, energy, and devotion she has towards her video makes it all the more mesmerizing & addictive.
The talented Justin Bieber & Benny Blanco crafted a true masterpiece within the song "Lonely" where we get a glimpse into the inner thoughts of one of the most successful artists of the generation. The official music video can be seen as a form of therapy for the singer as he describes the pain behind closed doors from the beginning stages of his career to now. The video included a younger version of Justin from the budding of his artistry and ends with him as a bystander, representative of his large fanbase. The simple piece of art can be seen as a powerful message from the artist to us listeners and completes the vulnerable song's package beautifully.
Singer & songwriter, Tate McRae gave her fans a show-stopping performance in her latest music video for "exes". The dancer tapped into her long-standing skills as a professional athlete and simultaneously celebrated some of the biggest pop icons of the generation, from Britney, Nelly Furtado, Gwen Stefani, and more. The nostalgic energy from the videos celebrates femininity, self-confidence, and early 2000s pop music. Although she's using other hit singers to exemplify her artistry, she's doing so originally & full-heartedly.
Raye's new track "Genesis." beautifully brings us back down to earth through its powerful lyricism, prevalent themes, and chaos of the world today. She symbolically put a spotlight on the truth behind social media, specifically within the addictive loop of validation through an online presence. Each element included in the short film, which breached exactly 7 minutes long brings us altogether to realize the truth behind today's society. Similar to her artistry, she utilizes authenticity, expression of truth, and using the viral video to discuss taboo topics.
Troye Sivan | Youtube
Troye Sivan shared a cultural reset in his video for "Rush" where the celebration of spontaneity, flippant, self-confidence, fluidity, and movement took place. From the strong choreography to the euphoric emitted feeling of youth & nostalgic elements, he truly captured living freely in a short clip. His strategic way of choosing a route that is less structured and instead more organic sets himself apart from other artists trying to share their stories. As opposed to other videos, he leans on dance to tell the story without relying on a cover to cover story.
The Grammy award winning track "Flowers" by Miley Cyrus hit viral status for a reason. Not only is the catchy song one that millions have kept on repeat, but the accompanying visualizer reaps an awakening following a messy breakup. This empowering song emits a flourishing self-love that is clearly defined within the snippets. From the strictly solo dance routine, body positivity, and airy lyricism, the singer is telling all without saying much.
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